How It Works

A window where architecture can't build one.

Not every room can have a real window — but every room should have a view. Whether it's a hotel facing the wrong direction, an executive office in a sealed high-rise, a patient ward with no daylight, or a home that feels closed in — AuraViews delivers the experience of a real window without structural changes.

Hotel room with AuraViews
01

The hardware

A 65" commercial-grade display recessed behind architectural glass. 4K HDR resolution. Rated for continuous 24/7 operation. Installed in under two hours with no structural changes.

02

The content

Cinema-grade footage captured across a full 24-hour cycle — dawn, noon, golden hour, night. Each scene time-stamped to match the local sunrise and sunset. The content shifts with the real world outside.

AuraViews content scene
AuraViews architectural frame
03

The frame

The display is recessed behind real glass with an air gap — creating the visual depth your brain expects from a window. A screen mounted on a wall does not trigger the same neural response.

Market Reality

The architectural math is unforgiving.

Makkah has over 300,000 licensed hotel rooms today[1]. By 2030, that number will exceed 500,000. But only 15–20 hotels sit on the Haram perimeter — and even within those, only the Haram-facing side has a line of sight. The result: more than 98% of all Makkah rooms have no direct view of the Holy Kaaba. The view deficit grows with every new tower.

60–80%
Makkah Central Area

Zero view. Zero premium.

Rooms look into structural airshafts, service corridors, or brick walls of adjacent high-rises. 98% have zero direct view of the Holy Kaaba.

Economic impact: Forced deep price cuts outside peak weeks, severe complaints during Ramadan and Hajj.
30–40%
Oceanfront Resorts

Back-facing. Blocked. Undersold.

Back-facing structural wings face car parks, loading bays, delivery corridors, or highway entrances — not the sea.

Economic impact: 20–40% revenue loss per key from inability to capture "oceanfront" premiums.
50–60%
Urban & Business Hotels

Curtains drawn. Sentiment down.

Interior atrium views or low-level urban density blocks. In desert climates, guests keep curtains drawn to preserve cooling — sealing off whatever view exists. The room becomes a dark box, regardless of the vista outside.

Economic impact: Negative sentiment, reduced repeat bookings, room claustrophobia complaints.
+15%
Office & Executive Spaces

Productivity lost behind sealed windows.

High-rise towers: sealed windows, AC-controlled air, and a view lottery. On an executive floor of 20 offices, only 3 or 4 face the skyline. The rest overlook atriums, airwells, or neighbouring concrete. Multiple studies confirm that nature views boost productivity by 15%[2] and reduce eyestrain by 51%[3].

Economic impact: Measurable productivity losses across every desk without a view.
30%
Healthcare

Faster recovery. Less pain. Fewer complaints.

Patients with a view of nature recover faster, need less analgesia, and report lower anxiety. Yet most hospital rooms — exam bays, recovery wards, ICUs — have no window at all or face an airwell.

Economic impact: Shorter stays, lower medication costs, better patient satisfaction scores.
—
Private Residences

The view your home deserves.

Basement suites, interior bedrooms, city apartments that look into neighbouring windows — millions of homes have no connection to the outside. A digital window transforms the feel and marketability of any interior space.

Value impact: Higher property desirability, improved occupant wellbeing.

Percentage ranges are AuraViews estimates based on property-level analysis across target markets. — Request the full methodology

Ready to see it in action?

We'll build a mockup of your room with AuraViews installed — before you commit to a single unit.

Request a Demo

[1] Saudi Press Agency, Ministry of Tourism, June 2025. spa.gov.sa/en/N2331870

[2] Nieuwenhuis et al., "The relative benefits of green versus lean office space," Journal of Experimental Psychology: Applied, 2014. University of Exeter

[3] Hedge, A., "Daylight and Workplace Performance," Cornell University, 2018. Workers in daylit offices reported 51% less eyestrain, 63% fewer headaches, 56% less drowsiness. medwinpublishers.com (PDF). Study sponsored by View, Inc.